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Mastering Walmart Brand Registration

Mastering Walmart Brand Registration

3-Minute Insights
• 10 min
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Walmart Brand Registration Explained: 6-Digit vs 7-Digit Brand IDs (and How to Protect Your Listings) 8th & Walton's Joel Graham discusses Walmart's brand registration process, explaining the two separate brand registration numbers needed for Walmart: a six-digit Walmart brand ID issued by Walmart’s brand ID team (required to create items and to flag royalties) and the seven-digit USPTO trademark registration number that helps protect brand owners in Supplier One from third-party marketplace sellers taking over listings. Joel then describes the risks of not getting these numbers right, the benefits of being prepared, the issue of licensed logo merchandise and royalties, and the need to establish best practices throughout your supplier organization.