3-Minute Insights
Interviews with retail experts that address the most pressing concerns of suppliers. . .all in three minutes!
All Episodes
Decoding Walmart's New Style Business Unit
How Walmart’s New Style Unit Changes Buying Decisions for Suppliers Walmart has reorganized beauty, apparel, and parts of home into its new Style business unit. Beauty, for example, now sits under style instead of health and wellness. What does that change for suppliers? Lainie Petersen talks with 8th & Walton's Terry Clear about what suppliers in these categories should watch for, how to talk with buyers now, and why the shift matters even if your products sit outside the new unit.Mastering Walmart Brand Registration
Walmart Brand Registration Explained: 6-Digit vs 7-Digit Brand IDs (and How to Protect Your Listings) 8th & Walton's Joel Graham discusses Walmart's brand registration process, explaining the two separate brand registration numbers needed for Walmart: a six-digit Walmart brand ID issued by Walmart’s brand ID team (required to create items and to flag royalties) and the seven-digit USPTO trademark registration number that helps protect brand owners in Supplier One from third-party marketplace sellers taking over listings. Joel then describes the risks of not getting these numbers right, the benefits of being prepared, the issue of licensed logo merchandise and royalties, and the need to establish best practices throughout your supplier organization.
Digital Penetration: The Key To Unlocking Success on Walmart.com
Walmart Digital Penetration, Content + Ads: How Suppliers Win on the Digital Shelf (with Sarah Shaddy) 8th & Walton’s e-commerce analyst Sarah Shaddy discusses the launch of 8th & Walton's new Digital Service and why Walmart digital penetration, defined as the share of a supplier’s Walmart sales that come from Walmart.com, is an increasingly important benchmark.Walmart Q2 Earnings Call Takeaways
In this episode of 3-Minute Insights, we dive into the key takeaways from Walmart's recent Q2 earnings call and what they mean for suppliers. As Walmart's strategies evolve, suppliers must adapt by coming to the table with comprehensive plans that go beyond just product placement. We discuss the implications of Walmart Connect, pricing strategies, and the exciting news about Scintilla's upcoming availability for Sam's Club suppliers.